Editorial

Personal opinions and tales about crafting, Etsy and running a business.

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  Missing Etsy Features 2013

  Jan 31st, 2013 | Editorial | Brittany | 3

  It’s been a busy year for Etsy since my Missing Etsy Features article; the keen minds behind the scenes rolled out direct checkout, Etsy gift cards, new ways to browse, a wedding...

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  Confessions of a Profitless Etsy Seller

  Jan 25th, 2013 | Editorial | Brittany | 9

  Two years after opening my Etsy shop, I’ve come to a striking realization. I’m a hobby seller. It seems obvious in retrospect; I’m earning less than minimum wage on Etsy....

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  Understand the Java Exploit

  Jan 11th, 2013 | Editorial | Brittany | 0

  The Etsy forums lit up today with the news that a critical security hole (exploit) has been found in Java, a plugin installed with many browsers. Brittany asked me to explain what the...

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  Signing Up for Direct Checkout

  Dec 8th, 2012 | Editorial | Brittany | 3

  Back in June, Etsy released Direct Checkout – which allows shop owners to accept credit cards and Etsy gift cards directly through their shops rather than diverting to PayPal. I...

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  Finding the Right Craft Contest

  Jan 11th, 2012 | Editorial | Brittany | 0

  Michelle Mach is a prolific writer, jewelry designer and editor. She gained notoriety as the editor for Beading Daily and continues to impress with her Books and Beads blog, where she posts...

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  Etsy’s Feedback Failure

  Nov 25th, 2011 | Editorial | Brittany | 4

  Seller feedback or product ratings are a cornerstone of online sales. Amazon realized this long ago and has thrived in part by giving buyers a rating system with which to gauge their...

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  Missing Etsy Features

  Oct 25th, 2011 | Editorial | Brittany | 0

  The Etsy team has created a full-featured marketplace for handmade and vintage artisans. In six short years, the site has grown as a user-friendly, well designed hub for artists, crafters...

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  Your Giveaway is Illegal

  Sep 13th, 2011 | Editorial | Brittany | 2

  Last week’s article on giveaways struck a chord by pointing out that nearly all giveaways hosted on Facebook are violating the Facebook Promotions Guidelines. The more depressing...

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  What is Etsy’s Surprise?

  Aug 23rd, 2011 | Editorial | Brittany | 0

  Last week, Etsy announced a new way to promote listings on search pages by dropping links to the Etsy Surprise site in newsletters, Twitter and Facebook. Later, the Etsy CEO made the...

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  Creativity and Production

  Jul 28th, 2011 | Editorial | Brittany | 0

  Swamped with orders? We’d all like to have that “problem”, right? Maybe not. The top Etsy sellers get over a dozen orders per day. Think about your crafts on such a scale. Would it be...

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