I never imagined that I would hire a professional photographer to take pictures for my Etsy shop. I don’t know about you, but money doesn’t have time to burn a hole in my pocket. I’m a firm believer that most sellers can learn how to take great photos without the help of a professional. If you ...

If your Etsy sales have plateaued, or never made it past a trickle, you must be wondering what you’re doing wrong. I assume you’ve already polished your product descriptions and improved your photos. You’re doing something on social media to promote your shop. Maybe you’ve even read a few things about . It seems like...

Jessica of Emilia’s Luxe Linens was convinced that she was terrible with a camera. She felt stuck, thinking she’d need to hire a photographer to get dazzling product shots like other Etsy shops. Desperate for help, she signed up for a shop critique. Practically overnight, Jessica’s photos went from dark, blurry and unflattering...

TreasuryBox, my free tool for treasury-making on Etsy, has been used to make over 200,000 treasuries. I’ve been humbled by the response and proud that so many people find it fun and easy to use. My priority with TreasuryBox is to make picking items and visualizing your treasury fast and easy – but it also has some other ...

Trademarked terms can become so well-known that they become regular words; if you call a vacuum flask a thermos, or a hookless fastener a zipper, you’re using a genericized trademark. Trademarks that become generic can no longer be legally enforced, so trademark holders will fiercely defend their trademark once it starts being used...

I’ve witnessed a Facebook miracle. Someone on my Facebook feed has gone from 200 to 3,000 fans in less than six months. The explosion of fans had me doing double-takes – a few days recently, he was gaining 100 likes per hour. I know firsthand how hard it is to lure fans, and especially to ...

Tara of Waterwaif has been selling on Etsy for nearly five years; she’s become well known for her beachy gemstone jewelry, and for the excellent tips and advice she offers new sellers on the Etsy forums. She knows firsthand that writing product descriptions can feel tedious and mundane. Tara’s description checklist will help you nail...

If you think treasury-making on Etsy is a quaint pastime, you’re doing it wrong. Kelly Tankersley of 88editions has been on Etsy’s front page 450 times, and she’s here to reveal how treasuries can be a serious part of your marketing strategy. Fine art is a hard sell on Etsy, but Kelly’s treasury prowess – ...

It’s hard to look objectively at your own Etsy shop. Do shoppers “get” your items right away? Are you sending the right message about your products? What if there are simple changes you could make that might double your sales? The best way to find out is something professional merchandisers  have been doing for a ...

Business owners on Facebook only have a few options to personalize their pages. Most page owners have uploaded a nice cover image and thrown in some details about their business, but only a handful take advantage of Facebook’s “Favorites” section. The Favorites section (also known as custom tabs or apps) is prime real estate that...